I had a good idea this morning on a “sweaty startup” type business. I also have a ton of things that I want to do today so I want to write them down now and I’ll try to knock it out after work.

1. Create Squarespace website and link domain Strongswap.com.
2. Finish features document for Lotto.
3. Add google analytics to this site so that I can see traffic. Link here.

Now to the bulk of my day below:

Now that I’ve accepted my role as a Product Manager on this, I am committing to getting the boring documentation work right. My job isn’t technical anymore, so any discrepancy, ambiguity and scope creep is completely on me.

With this in mind, I made an excel doc in Google Drive to organize myself into a few large business steps. I referenced a mix of Sweaty Startup founder Nick Huber’s advice on his blog as well as the work by Ryan Shank. My business is a little different than what either of these guys do/did, so I used them as a guide and then modified my steps as needed. In the end, I decided to work on 2 main documents, a Business Packet and a Technical Packet.

The Business Packet contains my Lean Business Plan, PRD, Features, User Story and the Excel Business Step doc. The goal with this is to provide me with a North Star to guide all business decisions.

My Technical Packet was how I want the mechanics of the site to work, the technicalities of the Ethereum Token, the game logic, some diagrams, and finally some expectations from the developer. I want this document to be clear enough to hand off to a competent development team and they could come within 80% of what I envision. I also developed a really crappy mockup using draftium to help the developers see my vision.

With this, my plan tomorrow is to write up and submit a project proposal on Upwork and let it sit for a week to get all the applicants possible. I want to then vet them with a profile screen based on satisfaction, followed by a profile deep dive on previous projects, followed by a series of phone calls and then submitting a deposit to get a proposal and cost breakdown. I plan on spending between 20 and 30 an hour with an upper limit of 960 hours of work, or 6 months of full time work, although I think this is definitely a liberal benchmark.

Once the money is flowing, I want to develop a robust cost tracking system to keep track of every penny I spend. I also want to standardize my list of tools that I used to get to this point.

I’m happy with the way my project is progressing. I have a non technical startup that I am passively going to work on, it is “sweaty” and I can outsource the work to unskilled labor. I will write up a blog post on this once I get some of the details nailed down.

With that, I’m going to hop off and work on adding Google Analytics to Jekyll and get reports sent to me weekly. I want to see this site grow organically, or at the very least, see all the web crawlers making their way across the web.